The greatest festival in the country, Pukkelpop, turned 30 last year. To celebrate, their biggest partner Maes brewed a special beer, which you could only find at the festival. This year, Maes wanted to engage their fans in the process, giving them the opportunity to brew the beer theirselves. Uh, dreams coming true, much?
Maes: Pukkelpop Pint 2016
What we did
The objective? To reach and attract the Maes target group to participate in the contest and to build awareness on the PKP Pint. So we decided to build a website called drinkvanmijnpint.be - meaning 'have a sip of my beer'.
Here, participants can create their own digital pint and have their friends take a digital sip. When their glass is empty, they have to upload a festival picture and give us a kickass motivation on why they should be our new masterbrewer at Pukkelpop.
And the winner? They get to brew their very own beer at the Maes brewery. On top? They win a combi ticket for themselves and 3 friends.